How Much Does SEO Cost?

Getting your business noticed online is one of the most important things you will ever do for it. In the modern age where everything is at the tip of our fingers, it has never been more important to have an internet ready brand. But there’s only one viable way of doing this and that is with an excellent SEO strategy.

But what concerns a lot of business owners is the SEO cost and how much it will impact their finances. 

You could do all of your SEO for nothing, but this requires you to go it alone and will take up a significant amount of time. On the other hand you could hire an SEO expert to do the work for you. In this case, the average SEO cost per month in Australia is currently between $750 and $2000.

What you pay will be determined by several factors so it is important to think about what kind of service you need and set a budget according to that. In this guide, we will be looking at the average SEO cost and what you can do to get the best bang for your buck!

What Can I Expect To Pay For SEO?

Nobody wants to have to pay more than necessary for anything so when you’re thinking about SEO prices, you’re probably keen to make sure that you aren’t going to be paying over the odds. The good news is that it can be very affordable to hire an SEO specialist who will be able to deliver excellent results that you could never achieve on your own. 

In Australia, the average cost of SEO can sit anywhere between $750 and $2000 per month, but this largely depends on who you are hiring and what you want them to do. If you’re working with a new SEO expert who is trying to build a client base, you may find that you are offered a much more lucrative deal. Of course, do keep in mind that their lack of experience might mean that the results aren’t as impressive as if you were working with a high end SEO specialist. 

To work with one of these guys, you’d be looking at the higher end of the spectrum. But that’s the same in any industry; you get what you pay for and if it’s guaranteed rankings on page one and the very best service, you’ll need to be willing to part with more cash every month. 

Now you must also take into consideration that a lot of SEO packages are designed to offer an all-in-one solution. This means that experts can offer these packages to all of their clients without having to tailor them specifically to any individual’s needs. That said, plenty of SEO specialists also offer the option to have a custom package. But, you guessed it, this will come with a higher price tag. Generally speaking, you can expect to pay up to $3000 a month for something like this. But try to keep in mind that the benefit of doing so will mean that your campaign is more successful and what you make in sales will likely more than cover the costs. 

Can I Do SEO For Free?

It is perfectly possible to come up with a viable SEO strategy for absolutely nothing. You should keep in mind that this means you will have to do all of the work yourself. If you’re already running a business then this additional workload may prove to be too much. 

You might also wish to consider the fact that some services such as keyword research tools, may require a subscription fee or will only allow you to use limited features without paying. The cost of these services is likely to be minute in comparison to hiring an expert but what you get out of them may also not be anywhere near as good. It’s certainly worth weighing it all up. 

What Are The Pros And Cons To Doing Your Own SEO?

If you’re thinking about reducing your monthly SEO cost then one of the ways you might do that is by getting the job done yourself. But is it worth it? Let’s take a look at some of the pros and cons of DIY SEO. 

The Pros

Save Money On Hiring An Expert

The most obvious reason that doing your own SEO is advantageous is that you will save money on hiring an SEO expert. As we have seen, this can cost thousands of dollars a month and if you’re a small business, this can eat into your finances a lot. Avoiding those costs will save you a lot of money.

Gain SEO Knowledge

While you may enter into this venture with a very vague knowledge of SEO, one of the great advantages of doing it yourself is that you will learn. In modern times, a good knowledge of SEO is super important so getting to grips with it while running your business is a good idea. 

The Cons

Eating Into Your Time

Quite obviously, running your own SEO campaign will mean that you have to expend time and effort. If you have a lot of employees working on the day to day running of your business then this might not be such a big deal but for small businesses that are operating with very few staff, this time is precious. 

Before rushing into a decision, it is essential to consider whether the time and effort you spend will have a negative impact on other aspects of running your business.

There’s A Risk To Your Website

Did you know that using incorrect SEO techniques could actually do more harm than good? If you don’t apply the most up to date knowledge and strategies then search engines may think that your website is irrelevant, not authoritative and worse, may think it is spam. 

This will have the opposite effect to what you want so it’s crucial to consider whether you are willing to put the health of your rankings at risk but doing it yourself. 


The cost of SEO in Australia can be as little as $750 a month. Of course, hiring a more experienced expert or going for a custom package will up the price but in the end, it’s probably worth it since you will have someone at the SEO helm who will be able to yield excellent results. Once the traffic starts coming into your website, the sales will rise and you’ll soon have covered the cost of your SEO outgoings.

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