Why SEO Is Important For Blogging

When we think about SEO, many of us think about a business or a brand. But did you know that blogging can, and is for many people, a viable career and therefore, a business? That said, even if you want to create a blog purely to entertain yourself, the chances are that you’re going to want people to read it and having a good SEO strategy is super important to make that happen. 

If you’re thinking about starting a blog or recently have and want it to gain traction then now is the time to be thinking about SEO for blogging and how you can use this strategy to your advantage. In this guide, we’ll be talking about some of the most important things you can do to give your blog the boost it needs. 

Are Blogs Still Relevant?

Some years ago there was a real boom in the number of blogs popping up across the internet and even total novices were jumping on the bandwagon. Whether it was a brand looking for a way to connect with its customers or a hobbyist looking for a creative outlet; take a look around the web and you’ll find millions of blogs, some that have long been forgotten. 

So, in an age where social media appears to be the go-to for connecting with an audience, is there still a place for the humble blog? The answer is a resounding yes. While there are other methods of providing information and communicating with your audience, a blog remains one of the most productive. 

Let’s assume you are a business and have decided to add a blog to your website. This is an excellent SEO technique as it means that you will always be adding quality content to your website as well as continually updating it. That’s something that Google loves!

What’s more, by providing lots of informative content to your audience, you’ll be making yourself an authority in your area of expertise. Say you run a fashion boutique, creating lots of fashion related content will show your readers that you know what you’re talking about and this will build a name for your brand. 

Even if you are a hobby blogger, there’s a market out there for you and the potential audience is huge, as long as you know how to reach them. A lot of people start a blog as a way of being creative or simply to pass the time. Before they know it, they’re getting sponsored posts and affiliations with big brands and they’ve forged a brand new career. But to get to that level, they must be willing to put in the hard miles. 

SEO For Blogging – Top Tips

If you’re going to start developing an SEO strategy for your blog then you absolutely must go about it the right way. It’s easy to throw together a haphazard strategy and hope for the best but this isn’t going to improve your ranking or bring you more organic traffic. 

Post Fresh Content

There is nothing that Google loves more than a website that consistently updates its content. If a website is filled with outdated content, Google isn’t going to see it as relevant anymore and it’ll gradually move down the rankings until it’s on the last page, never to be seen again. So, the first, and potentially most important thing you need to be focusing on is creating regular, informative and engaging content. 

The problem for businesses is that there isn’t a lot of scope to update other parts of their website. Your contact page, your about us page, and even your product listings will all remain pretty much the same over time. However, having a blog allows you to update your website without affecting any of the important stuff. And what’s even better is that you aren’t limited as to how often you publish. If you have the time, you could publish several blog posts every day. 

That said, if you are going to focus on trying to get to that number 1 spot through the use of content, you need to make sure that it is quality. Quality content is one of the most important parts of any SEO for blogging strategy because Google and other search engines do not like it when websites are filled with trash. So, be sure to be consistent in keeping your content engaging and informative. 

Use Of Keywords

Many years ago, keywords were seen as the most important part of SEO for blogging and other types of websites. Today, there is a lot of focus on other aspects of SEO but keywords still play a very significant role. It’s important to find the right keywords for your business and use them consistently and naturally within your content. 

You’ll need to perform a lot of keyword research and this will help you determine what phrases your potential audience is searching for. This allows you to incorporate these keywords and phrases into your blog posts and further boost its performance on Google.

But let’s get one thing straight; you should never, and we mean never use keyword stuffing. This is where content is literally stuffed with keywords which makes it unreadable, nonsensical, boring and ultimately, bad quality which, as we have discovered, is terrible for your SEO strategy. It’s much better to naturally place keywords within the content and follow the ‘less is more’ approach.

Create Backlinks

Backlinks are simply links to other websites and it pays to include them within your content. While you will be directing traffic away from your website, that’s not always a bad thing because, as you build relationships with other brands, they will begin to link back to your website. Google loves websites with a lot of backlinks as it proves their credibility and shows that they contain information that readers want to see.

Where possible, we would suggest building connections with the biggest brands and names that you can as this will look much better for your website. Another thing to consider is that when backlinking, you need to make sure that any links you use are relevant to your niche. Google will spot when this isn’t the case and it could negatively affect your ranking. 

Visual Appeal

Having excellent quality written content is one thing but you also need to make your website visually appealing so using lots of images and infographics is a great way to do this. Not only will it make your blog posts more interesting for your audience but it’ll also make you more visible to search engines. You can tag the images with keywords which will further improve their visibility and then they’ll start appearing in Google image searches. 

Where possible, try not to use stock images that are not unique to your website. Using your own images makes the website more unique and gives you an exclusive way of attracting more attention from Google.

Social Media And Sharing

Google is a funny little robot that has some quirks that not all of its users are familiar with. You might think that it wouldn’t be aware how many times a blog post had been shared but Google is across everything. For this reason, blogs that have a lot of shares are boosted up the rankings and this then provides you with the opportunity to reach a wider audience. 

But getting those posts shared isn’t as easy as you might think and you need to get that snowball effect started. It’s no good waiting for organic traffic on your website to share a post. How many times have you read a blog post after stumbling across a website and shared it on social media? We’d imagine the answer is not many times.

However, if you think about how many times you have read a blog post via a link on social media and then reshared that link directly on the social media platform, we’d be willing to bet this was something you do far more frequently. So, get on social media and promote your blog posts. Your followers will keep sharing and the post will spread far and wide. 

Conclusion

Blogging is a great way to boost your interactions with customers and can even be done as a standalone thing. But whatever approach you take, you must have a solid SEO for blogging strategy. Without this, your blog will fall into the abyss that is the internet and may never appear in search results which affects how much traffic you get.

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