On Page SEO Explained

Wherever you go on the internet nowadays, you’ll hear something about SEO. Everyone is trying to come up with a viable strategy but if you want your page to rank at the very top of search results, you need both off page and on page SEO. 

But what on earth is on page SEO and how do you do it? The good news is that, while this may seem like a jargon term, it isn’t that difficult to understand. 

On page SEO refers to any type of SEO that is done on the website itself. This might include links, quality content, keywords, and tags, among other things. 

If you want to build a professional level SEO strategy then it is vital that you put a heavy focus onto your on page SEO. But if you’re new to the concept then you might need a few ideas and if that’s the case, you’re in the right place. 

Why Is On Page SEO Important?

In a nutshell, on page SEO is so important because it shows Google (and other search engines) that your website is viable, credible, trustworthy and contains good information. Every year Google runs an enormous amount of tests to improve how smart the search engine is. In fact, in 2020 alone, the engine ran more than 600,000 tests and this resulted in… wait for it, 4500 alterations to its algorithm. No wonder website owners are finding it difficult to keep up with how demanding Google can be. 

But really, this is a good thing. It allows the search engine to filter out the nonsense and spam and provides users with access to the best content. Yours, of course, will be up there because you’re focussing on good on page SEO, right?

If you want your SEO strategy to be complete and effective then you’ll need to include various on page aspects. Not doing so will result in failure and that’s a given! Over the last two years, Google has changed dramatically and it has cottoned on to some outdated SEO techniques like keyword stuffing and now places more of a focus on quality content. Although responsible and moderated use of keywords is still hugely important.

If you take a serious approach to on page SEO, Google will begin to recognise your website as high quality, high authority and valuable, thus moving you up the search listings. Of course, you should also keep in mind that when you have paid special attention to your on page SEO strategy, your website visitors will also thank you for the enhanced and user friendly experience. 

What Does On Page SEO Include?

The key aspect of on page SEO is aligning everything on the website around the use of certain keywords in order to make it more searchable for its intended audience. This might include updating titles, tags, content and links all with mutual keywords in mind.

There has been some confusion between on page SEO and technical SEO and while many consider them to be similar, they should be kept separately and worked on as two different aspects. When we are looking at technical SEO, we are considering things like page loading speeds and the overall speed of the website. You’ll also be addressing issues like duplicated content, indexing and the structure of the site. To make it simpler, your technical SEO works on the website as a whole whereas on page SEO is exclusive to certain URLs. 

Of course, we can’t forget off page SEO which focuses on any SEO aspects that take place outside of your website such as links and social media mentions. But we will save this for another day. 

Tips For Good On Page SEO

Meta Tags

  • Make sure that your primary keyword is near the beginning of the meta tag. 
  • You only need to use 155 characters for a meta tag; keep it concise. 
  • Do not use all capitals in your meta tags
  • Make sure that each page has a unique title as Google does not like duplicate content. 
  • Make your tags compelling and intriguing to the user. 
  • Ensure that your meta description correctly details the content of the page. 


  • Be sure to use your primary keyword in the URL as this will help a search engine understand the content of the page. 
  • Keep the primary keyword as far to the left of the URL as possible. 
  • Keep the language real instead of some weird generated phrase that makes no sense. 
  • URLs don’t need to be long and complex and they especially don’t need to contain strings of numbers and letters. Keep them short and this will allow Google to better understand what is on the page. 
  • If you are using a phrase, be sure to use hyphens between each word as this makes the URL easier to read. 

What If I Don’t Have Any Experience With On Page SEO?

The good news is that, even if you are a total novice, you can still have an excellent SEO strategy. Finding a local SEO expert will give you access to the most up to date knowledge on the subject and this person will be able to create a viable and effective strategy that will deliver results. 

Some SEO experts even offer training so that, after getting you started, they will be able to leave you to manage the strategy on your own. However, if you’re running a busy business, you also have the option of employing a long term SEO expert to run the strategy day to day. 


On page SEO is the process of working on URLs within your website to optimise it for search engines. This may include things like keywords, meta tags, and links and the most important thing is consistency, aligning keywords across all areas of the page. 

If you want to appear at the top of the search results, it is imperative to place a good focus on on page SEO as Google is now becoming more and more smart and regularly updating its algorithm.

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