How To Do Your Own Small Business SEO

Is there anywhere more important for a business to get noticed than online? In the modern era, the internet is the place to be and without it, it won’t be long before your brand fades into the background.

But since the internet is such a vast place, it can be difficult to get noticed and with so many other businesses competing for the attention of your clients, you need to be on the mark!

SEO or search engine optimisation is a process through which you boost the visibility of your website by moving through search engine rankings. You need your website to be user friendly and provide visitors with high-quality, interesting and relevant information. But this is not the only thing you will need to make sure of if you want to be at the top of the results.

Using relevant keywords, meta-descriptions and tags will boost your presence and make your website come out on top in searches. But many business owners are scared that they haven’t got what it takes to make the difference themselves. In reality, there are several things you can focus on in order to do your own small business SEO. In this guide, we will be talking you through each of them.

Get To Know Your Audience

One of the first things you will need to understand when starting an SEO strategy for your small business is your target audience. These are the people that you want to visit your website but right now, they might not even know that it exists.

Did you know that as many as 60% of online shoppers will begin their search using a search engine so if you don’t appear on these then it’s highly unlikely that anyone will discover your business. But you also don’t want your business appearing to each and every person who uses Google as it might not be relevant to their needs.

What you need to focus on in drawing in the right audience and this means getting to know what your ideal customer looks like, what they want and how they want it. It’s also vital to understand more simple facts about your target audience such as their gender, their location, their age, and other factors.

Doing this will allow you to know exactly what they will search for and there are many ways of accessing this information. You might use keyword research tools as this give you up to date information on the latest search trends. You can also throw yourself into the thick of it and speak to your potential audience on platforms like Reddit and Quora.

Keyword Planning

Back in the day, keywords were the be all and end all when it came to SEO and while there are other important aspects of small business SEO today, they are still seen as one of the most important. Keywords are essentially words and phrases that your audience will use to search for what you are offering.

One of the most important things to keep in mind when planning your keywords is to realise that your potential customers will be using much more human terms and will be unlikely to use industry jargon.

You will need to come up with a variety of keywords and longtail keywords before organising these by importance and relevance. You can then use them across your entire web-based platforms on social media, your website and in blog posts.

That said, when you are building your website and content with your keywords in mind, you must avoid what is known as keyword stuffing which can have the opposite effect and make your website look nothing more than spam. If Google recognises a site as spam it will not display it at the top of any search results.

Make Quality Content

Can you imagine how frustrating it would be to search for, let’s say ‘the best dog beds’ only to stumble upon a website that used that particular key phrase but there wasn’t a dog bed in sight? Or, perhaps the website did have information on what you were looking for but it was irrelevant and fluffy? This is not quality content.

You must make sure that anything you publish online give value to your audience. Your content should be engaging, informative and interesting as well as being evergreen. This simply means that it doesn’t go out of date. If there is a chance that it may go out of date, you will need to be on hand to update it as needed.

You must also aim to create content that provides the user with information that they cannot find anywhere else. If your website gives data on a specific niche that nobody else does, that is going to draw in far more traffic.

This information should also be backed up by credible sources such as scientific research and studies. Through this, you will be able to prove that you are an expert in your field and give your website much better authority which is another important factor when it comes to ranking higher in search results.

Build Backlinks

If you’ve taken heed and created quality content then this will result in your website building a very healthy backlink catalogue. By this, we mean other websites that cite your website as a source, allowing their audience to click directly through to your content.

The more backlinks your website has, the higher its authority and the more likely it is to appear on page one of the search engine listings.

Social Media

The modern business is nothing without social media. This is the place where new clients are drawn in and existing clients can interact with your business on a daily basis. We have written an extensive guide on the important of social media for businesses which you can read here. But all in all, you cannot underestimate the power of social media.

Having an active social media presence allows you to use your small business SEO strategy in an entirely new way and will often introduce your brand to an audience that may not have otherwise seen it. What’s more, this audience will be keen to share your content which creates a snowball effect bringing more and more organic traffic your way.

Should I Do My Own Small Business SEO?

We are sure that you are more than capable than coming up with a great SEO strategy for your small business, but why would you want to when there are so many other things you could be focusing on? Running a small business is time consuming as it is without throwing in the added responsibility of managing your own SEO campaigns.

That is why we offer a comprehensive SEP package designed to cover all aspects of SEO and that delivers very impressive results. Not only will hiring an SEO specialist save you time but you are also benefiting from the expertise of someone who has vast experience in the field. You wouldn’t try to perform surgery on yourself; you’d go to a surgeon so why would you not hire someone who specialises in SEO to do your search engine optimisation for you?

A lot of business owners are worried about the cost of hiring an expert but the good news is that it might not cost as much as you think. It has been shown that the price of hiring an SEO expert has dropped dramatically over the years but you are still getting the same high quality service. What’s more, when you think about the increase in traffic and sales you will get, the difference means you’ll stay well in the black!

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