In a world where the internet seems to the be most important resource, it is no wonder that socialising has entered a new realm. Where before businesses would rely on door to door sales, leaflets, TV adverts and word of mouth, there is now a new and innovative way to reach your desired audience.
That’s right, those platforms like Facebook, Instagram, Twitter and even TikTok are buzzing with would-be consumers but before you reach them, you will need to get to grips with social media advertising and the good news is that it isn’t as scary as it first appears.
Even if you have no prior knowledge of social media, there are ways around this such as hiring an SEO specialist who will be able to put together a series of campaigns to draw attention to your brand.
It isn’t only traditional businesses that rely on the power of social media to bring in a new audience; content creators, influencers and niche brands are coming into the spotlight purely through the huge networks that can be created on these platforms.
There has never been a more important time to get on social media and get noticed. More and more emerging creators are going from nobodies to gloabl superstars all through social media exposure. Sure, it takes some grit and determination, and in some cases, a little financial input but the profits and outcomes are more than worth it.
An Example Of How Social Media Can Boost A Business
As we have mentioned, it doesn’t matter what kind of business you are running, social media advetising is THE PLACE TO BE. There is nowhere else on the internet that’ll get you noticed more quickly. While there are many entrepreneurs and creators that have found fame, success and wealth all through the power of social media, we wanted to focus on a particular person that fast became a household name purely from social media.
He’s blue and orange, quirky, excitable and loud. We are of course talking about Blippi; a kid’s entertainer who went from being a US naval officer to an overnight senstation after hitting YouTube and the socials. Played by Stevin John, Blippi provides pre-school aged children with educational but fun content and parents have raved about him.
While his YouTube channel had relatively humble beginnings, it didn’t take long before Stevin John was plastered all over social media. This advertising took his character and his business from strength to strength. He now earns around $7 million each year and has an estimated net worth of $20…and all of this in just 7 years!
The Youtube channel has more than 5 million views every day and has 3 million current subscribers. Move over to Instagram, one of the most effective social media platforms in terms of visuals and the character has half a million followers and the account keeps on growing.
This is just one example of how social media can create an astounding buzz around a business and take it to incredible new heights. It happened for Mr John, why shouldn’t it happen for your business?
What Are The Benefits Of Social Media Advertising?
Looking at the previous case study, it doesn’t take much to see that one of the key benefits of social media advertising is that you could stand to boost your business enormously. However, there are much more intricate details of how you might get to this point and looking at the benefits of social media advertising allows us to demonstrate this perfectly.
Improve Your Brand Awareness
If you are an established business that is only just moving online then you probably have a very dedicated client base but did you know that there are millions of other potential clients out there that simply haven’t had the chance to get to know your brand?
The beauty of social media is that it was born out of a need to communicate, no matter where you are in the world. Now, a small business in rural India has the potenital to be seen in all of the major first worl countries, where before, it’s reach would have unlikely stretched past a few miles.
While not everyone who sees your social media presence will instantly become a client, they will then be aware of your brand. What this can do for your business should never be underestimated.
Let’s imagine you are running a blog about parenting. Someone sees your presence on social media and, probably unconsciously, commits your brand name to memory. This person may not have children but the next day at work, when they speak to co-worker who is having problems with their toddler, they suddenly remember your blog’s name and suggest it to their colleague. It isn’t difficult to see how this awareness could grow your business.
More Organic Traffic
Organic traffic is that which comes to your website through natural channels. For example, someone searching for the hashtag #catcare might stumble upon a cat food supplier on social media and want to explore the website.
While Google and other search engines are excellent places to get organic traffic, you are somewhat limited. With social media, you are far more easily able to target your chosen audience through your content and carefully chosen hashtags and so your website traffic will naturally increase.
Boost Your SEO
Anyone who is anyone online has a good SEO strategy. SEO is a process that has a lot of different aspects and the end goal is to improve your visibility on search engines and ultimately bring more people to your website.
The trouble is that, unless you are on the first page of seach engine results, it is unlikely that you will get much organic traffic. When someone searches a keyword on Google, they’ll almost always find what they are looking for on the first page but let us tell you that getting to the first page requires a detailed SEO plan and without social media, this is severely impacted.
It has been demonstrated that 58% of businesses with a social media presence will see improved Google search rankings and therefore, more traffic and more profit.
Greater Customer Interaction
For many of us, the idea of being able to instantly chat to a celebrity would have been the stuff of dreams in years gone by but with social media, it is perfectly possible. In addition to this, brands and businesses are able to connect much more freely with their client base and give them a more personal experience.
When a brand is on social media, they are able to create posts and content that are both relevant to the brand and its clientele but also content that is there purely for fun and interaction. Brands will also be able to chat directly with their customers, taking feedback and openly addressing any problems or concerns.
When a brand feels more human, people are more likely to engage with it and this will drive your sales as well as improving your reputation. Whether this is through a simple social media ad, a series of photos or videos, giveaways and contests, lives, or anything else, your presence alone will improve the overall experience for each and every customer. Not to mention the fact that your business will feel more approachable.
It Doesn’t Cost The Earth
The problem with a lot of online advertising is that you will be charged a small fortune for the privilege but where social media is concerned, much of it is free. Having an account costs nothing and all of the major networks offer some very interesting features with their accounts. This is an advert in itself as your account will appear in searches and suggestions right from the off, especially to people to whom your brand is relevant.
What’s more, many platforms offer the option to convert your account to a business account FOR NO ADDITIONAL COST. There are, of course, many advertising options available to you that do come with a cost attached but for the most part, these are very reasonable. What’s more, you are free to set limitations and run advertising campaigns for a desired length and to a preset budget so you will never overspend.
Post sharing is another amazing way to advertise your business on social media without having to spend a penny! By sharing interesting posts, your audience will go on to share these to their own friends and followers, further expanding your audience, and let us state again that it costs nothing at all.
Of course, some businesses and brands will offer prizes and incentives for sharing posts or interacting in some way and if you think that the gain will be more than what you give away, then it’s certainly worth attempting to spread awareness.
But I Don’t Know Anything About Social Media
If you’re new to the social media then it can feel like a very intimidating place but that is where our SEO specialists come in. Whether you want us to create an initial social media presence or advertising or take full control of this aspect of SEO optimisation, you don’t need to worry about a thing.
An SEO expert will take care of everything for you and one of the most essential parts of getting noticed on social media is using the right hashtags.
The hashtag is just like a keyword in that it allows an audience to search for something specific using only this word or phrase. The only difference with social media is that there is a literal hashtag symbol (#) before that word or phrase. Similarly to the keywords you would use to draw people to your website, it is important to have brand-specific hashtags that lead an audience directly to you.
When done correctly, this is one of the easiest ways to boost your social media presence and draw instant attention to your brand. And as we have mentioned, our SEO experts are on hand to advise and assist in this area.
In Conclusion – Is Social Media Advertising Worth The Effort?
When we talk about effort in terms of social media advertising, what we are referring to is very minimal. Social media, for one, is a very enjoyable concept and both large brands and small businesses have lots of fun creating their profile and interacting with their customers. Moreover, getting set up and maintaining an account isn’t as time consuming as one might believe.
Yes, you will need to put a good deal of effort in but the dividends speak for themselves. With boosted SEO and Google rankings, improved contact with your customers and far greater organic traffic, social media advertising is the smart choice for the modern business. In fact, we struggle to see why any reputable business owner would omit a social media account from their overall strategy…it’s part of the time we live in, after all!