When you’re running a business, what’s the most important thing? Attracting customers, right? Without them, your business would never succeed and so it is essential that you come up with viable ways of drawing attention and converting this attention to sales. But the problem is that a lot of modern business takes place online and this is a far more competitive place than say, the high street.
When you walk down your local high street, you are faced with several shop fronts all of which are adorned with decorations, attractive sales posters, and much more. These eye-catching features draw people in from the street, even if they weren’t out with the intention of visiting in the first place.
But on the internet, you don’t get to see these things unless you are aware of the website. Did you know that, as of 2021, there are believed to be more than 1.88 billion websites online? If you want to compete with these websites or even have a minute chance of being seen then you need a strategy to get to the front of the queue…or should we say the rankings?
You see, only those websites that are listed at the top of a Google search will get the best traffic. If your business page is hidden somewhere in the depths of a search on page 456 then it’s highly unlikely that anyone is going to find it. Most people will choose a site on the first page of the search so this is where you need to aim to be.
But the problem is that so many business owners are struggling to keep up with the day-to-day demands of running a business that the idea of SEO makes them break out into a cold sweat. And it’s no wonder, SEO isn’t something that just anyone can do; you need an expert in the same way that you’d hire an accountant to manage your books. But this is a concept that a lot of modern business owners are still struggling to get on board with. We recently wrote a post on the importance of SEO so if you are still unconvinced of how essential it is, take a look at that before you continue reading this.
Now, if you’re ready to go ahead and hire an SEO specialist, let us first congratulate you. You’ve made the first important step towards getting your business noticed on the most important platform on the planet; the internet. But with so many local SEO packages out there, you might find yourself overwhelmed and struggling to figure out which is the best option
We have put together some helpful tips on what to look for in a local SEO package because let’s face it, there are going to be some awful offers out there.
Choosing The Right Local SEO Packages
You’re looking for a local SEO package and where are you looking? That’s right, the internet! The same place that you want your own website to rank. Does it not make sense then to look for SEO specialists that appear near the top of the search results? This shows that they are adept at what they do and apply these practices to their own business. Of course, this is just one thing you will need to consider when comparing local SEO packages. More importantly, you want to make sure that they contain everything that a successful SEO strategy should.
Before you sign on the dotted line, make sure that you check everything that is included and for the sake of your business, don’t just go for a package because it’s cheap. There are a lot of freelance SEO experts out there who are new on the scene and will offer a lower price in order to build up a client base.
We are certainly not saying that this is indicative of lesser quality but there is a risk that you will end up with someone who is lacking in experience. If you are going to go for one of these cheaper packages then it is worth looking at the previous experience of the SEO expert and looking at things like customer reviews to make sure that what they’re offering is going to give you good results.
Can You Tailor The Package?
SEO is a very generalized term for a large strategy and this means that there are several things that are involved. There are some local SEO packages that come out of the box and you get what you’re given. But let’s imagine that you are an expert in one particular area of SEO and so don’t need to pay someone to tackle that aspect….then what?
Well, there are many companies and freelancers who will offer you the option to tailor the package including only the aspects you need. Be sure to check this when consulting with your expert before you part with any money.
Perhaps one of the most primitive forms of SEO is keyword research but while it is considered outdated in some ways, it has never been more important in other ways.
Discovering keywords that are appropriate for your business is a very time-consuming task and this is often done by business owners before targeting an SEO expert. But the best local SEO packages will have keyword research as one of the main components.
Your specialist will take the time to find the most viable keywords to attract authentic traffic to your website and will target these throughout the strategy.
In order for your website to be as successful as possible, it is vital that all technical aspects are in check and this is something that a good SEO package will contain as standard. A technical audit allows the expert to look over the website making sure that there are no on or off-page elements that are standing in the way of the rest of the SEO strategy. If your package doesn’t contain a technical audit, it is definitely worth questioning why this is.
If you read our recent SEO copywriting article, you will be familiar with why written content is so important when trying to get your website to rank well on Google. Without high-quality content, search engines will only ever see your website as spammy and you’ve little to no hope of it ever getting onto page 1!
For this reason, any good local SEO package should have someone who is able to rewrite or write your website’s content to a high standard. This will include the natural insertion of keywords and written content that is interesting, gripping, and keeps the attention of the reader.
Do you think that all of your website traffic comes from search engine results? If you do then you’d be wrong. A lot of your traffic comes from external links to your site. This might come from other websites, social media, or any other outlet online and this is a viable way of growing your business.
But why does this matter in terms of rankings on Google we hear you cry? Well, Google is a very smart machine and if you have a large back catalog of viable links, Google sees this as validation of your website, further boosting it up the results.
A good local SEO package will include link-building methods that may include adding your website to directories, researching your link profile, and writing guest posts that link back to your site.
A Dedicated Consultant
One of the things that you should make sure of when you are hiring a company for your SEO needs is that you have a go-to; a person you can contact who is dedicated to providing his service for you. They will be able to answer any of your questions and troubleshoot immediately. This person should be an expert in the field of SEO and will be your main point of contact for all inquiries.
It is worth checking the level of contact you will have. Some companies may offer 24/7 live support whereas others will only be available during office hours.
As well as being your point of contact, your SEO consultant should also be willing to provide you with training so that, once the strategy is in place, you will be able to assist in maintaining it. With the internet being an ever-changing and ever-growing place, it is vital that business owners are able to manage their own SEO alongside their hired experts.
SEO is hugely important if you want your business to gain traction online but with website owners having little to no experience in the field, SEO consultants are more important than ever. But it is no use simply hiring any old company and when you are looking for local SEO packages to suit your business’s needs, you must make sure that you check what is included.